If you’re in New York or L.A., the graphic hoodie is nothing new. After seeing 20 somethings pick up on the trend like wildfire, however, this is a signal of a trend that could really make a killing if translated correctly to the mass market.

While casually sipping my Mexican hot chocolate at La Esquina this weekend in SoHo, I snapped some pictures of the hippest looking dudes around. I began to realize that although the colorful and 80’s inspired Run DMC style hoodies may have been created for a hip hop crowd, they had struck a chord with hipsters that was undeniable and noticable every block. If you’re not familiar with a New York hipster, here is a quick education: Hipsters in New York dwell in the Lower East Side, cite Indie Rock as religion, and swear by vintage. Their prententious style is original yet homogenized, and the dudes are even more into fashion than the gals.

Colorful graphic & 80’s inspired graffiti styles first caught my eye this fall, upon discovering the subculture of L.A. young entrepreneurs at the Project tradeshow in Las Vegas, and was further reiterated by H&M, Christian Louboutin, and Juicy Couture this Spring. Even KidRobot has their own graphic hoodies that are now being sold at Barneys alongside Lanvin and Fendi.

If you’re looking to be so hip it hurts, snag a pair of rainbow colored Court Forces from Nike’s new graffiti art campaign - and hop in that Escalade.

How to feed your graphic need: www.UrbanOutfitters.com for sneaks & www.RocaWear.com for tees, hoodies, & hats.

Christian Louboutin photo taken from: www.Style.com