The Top Shop opening party was in New York this week - and the city is in a complete frenzy over it. My best friend emailed me the other day to say that there was a Top Shop van at FIT giving out gift cards (of undisclosed amounts) and totes. Ugh, anywhere but here. The Times also wrote a feature on it that included absolutely no low points. Essentially, all anyone wants you to do right now is spend, spend spend - and to a lot of people Top Shop is dirt cheap, so they think it will work.
To me, Top Shop is a great source for fast fashion, but it isn’t some place I regular or count on to have much inventory for long. I first visited a Top Shop in Barcelona, and wasn’t entirely impressed - buying only a headband and belt. Online, there has been a little more excitement, except everything I like is either over priced or out of small sizes. I can only imagine New York’s assortment will be what dreams are made of, but I hope it can live up to the hype it’s built up after 2 years of anticipation (it was supposed to open in 2007). I also wonder how Top Shop will change the fast fashion climate not only in SoHo, but the rest of the city where you can find an H&M almost every 20 blocks, and sometimes 10. And - is the assortment’s price point offered different than overseas and what’s offered online like Zara is known to do? Hopefully - because in SoHo if you can’t find that perfect silk harem pant in your price range at Top Shop, you’ve got H&M, Forever 21, Zara, Armani Exchange, and American Apparel all within a literal stone’s throw.
I won’t be able to visit this magical land until Summer, however, but lucky for all of us outside of New York, Top Shop’s online store has gotten the hint and is offering free shipping all week! So, hop to it.
NY Times article “Top Shop in New York”























