Matthew Williamson (also design head for Pucci) first landed on my fashion radar when I started living vicariously through Sienna Miller while living in my first apartment in the punky, St. Marks mixed with Indian row East Village tenement that could be mistaken for a camper or hippie commune. I even chopped 12 inches of my blonde hair off before her, the SAME week she did for Factory Girl, and I was convinced it was fate (ha!). Anyway - my fashion love affair with Sienna’s style was circa Fall 05-Sp 06, before & during all of the Jude Law nanny affair media blitz - and after that is when she started to get dull, unfortunately. Before that, however, she was one of Matthew Williamson’s biggest muse’s and celebrity endorsers. He was even supposed to design her wedding dress, ironically. So - thank god for Sienna’s youth because without her who knows who would have helped to curate Williamson’s talent. The boho chic look she absolutely coined and which made her an “it” girl, was due in large part to his designs.

That being said, there’s great news in that H&M is doing a designer capsule collection for Williamson - similar to H&M diffusions past of Victor & Rolf, Stella McCartney, & Comme Des Garcons -  H&M designer collections are like Target on crack. Picture the fashionista equivalent of Star Wars fans camping out, or even those crazy Filene’s basement bridal sale chicks and that’s what happens on regular city blocks in New York when a collection hits. So, keep these dates in mind and don’t think that just checking in on your lunch break is going to be sufficient - you’re going to have to claw through many a twenty-something flower child to get your hands on the goods!

First shipment hits April 23 - second May 14th.  I’m living vicariously through all of you with H&M’s, parting with New York is such sweet sorrow.